XUEBAO began in Haining, the renowned leather city of China.
CHINESE LEATHER FASHION · HAINING, SINCE 1984XUEBAO, FOREVER
OUR HERITAGE · SINCE 1984
From one leather jacket
to a Chinese expression.
Rooted in Haining, XUEBAO has spent more than four decades advancing leather fashion through craftsmanship, Chinese aesthetics and a contemporary international outlook.
READ OUR JOURNEY
HAINING · 1980s—1990sBRAND POSITIONING
A pioneer, standard-setter and global benchmark for Chinese leather fashion
XUEBAO integrates research, manufacturing, retail and brand operation, using leather to express comfort, character and culture.
- VISION
- To build an enduring Chinese national brand
- MISSION
- Advance leather fashion, build confidence and create value together
- STRATEGY
- Industry depth · Brand leadership · R&D breakthroughs · Marketing innovation
FROM HAINING TO THE WORLD
A leather legend shaped by its time
XUEBAO has witnessed and helped shape the growth of China's leatherwear industry through long-term commitment to quality and brand value.
The XUEBAO trademark was officially registered.
Recognised as China's first Genuine Leather Garment King.
Awarded national recognition for product quality and brand excellence.
The first Chinese leather label to present on a Milan runway.
Presented Nomadic Urban in Paris, connecting East and West.
STANDARD & INNOVATION
From product leadership
to industry standards.
Four decades of manufacturing knowledge inform national and industry standards, while innovation continues across materials, process and function.
National Standard
Lead drafting organisation for GB/T 42167-2022 Leather for Garments
Industry Standard
Lead drafting organisation for QB/T 1615-2018 Leather Garments
Innovation Portfolio
More than 90 patents, utility models and copyrights
GLOBAL FASHION STAGE
Bringing Chinese leather into a global fashion language.
From Milan in 2018 to Paris in 2025, XUEBAO connects Eastern philosophy, international tailoring and contemporary urban life.
BRAND CULTURE
Start with purpose.
Move forward together.
XUEBAO looks ahead through premium brand building, product technology, omnichannel growth, digital operation and international expression.
EXPLORE OUR BUSINESSSincerity
Build lasting relationships through honesty and trust.
Responsibility
Serve people, industry and society with professional commitment.
Customer First
Begin with real needs and continuously improve products and service.
Innovation
Respond to new lifestyles through design and technology.
Shared Value
Grow together with employees, customers and partners.
Happiness Together
Create sustainable progress through long-term collaboration.